Startup Operating Model: Food Truck
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Startup Operating Model: Food Truck

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Video Tutorial:

This is a 10-year annual forecasting template. I tried to make the most simple and easy to use financial model in regards to starting and operating a food truck. This should be straightforward enough for the average Excel user to get value from without worrying about missing anything or breaking anything.

Starting your own food truck is just like any other business. You will likely have some startup costs and those will be financed by your own cash and/or with debt. This entire financial model is only 4 tabs plus an instructions tab. 

The user will start on the ‘Assumptions’ tab where all revenue, expense, and startup costs are entered as well as any percentage of startup costs that are funded by debt. Inputs are very simple. You have 3 input slots representing up to 3 time frames i.e. year 1-3, 4-6, 7-10 or what have you. Within each slot, the user can configure the following: 

  • Average Daily Sales

  • Average Sale $ amount

  • Average working days per month

Those are multiplied together and applied to the given year ranges to get top line revenue. Operating expenses work by entering a percentage for the following: 

  • Food Costs (COGS)

  • Labor Costs

  • Other Costs (Gas/Licenses/Insurance/etc..)

These will change as revenue changes each year. Default startup costs are: 

  • Food Truck + Wrap & Equipment

  • Initial Product Inventory

  • Permits and Licenses

  • Website

  • Facebook / Twitter

  • Register / POS

  • Uniforms / T-Shirts

  • Paper Products (Plates / Napkins, etc.)

  • Misc. Expenses (Like a Chalk Menu)

  • Smallwares: Pots, Pans, etc.

  • Fire Extinguisher

The assumptions drive a 10-year pro forma, which drills down to operating cash flow per year and operating cash flow per year after debt service. A return summary tab shows:

  • IRR

  • Net ROI

  • Net Total ROI %

  • Leveraged Total ROI

  • Annual Cash Flow AVG

  • NPV Cash Flows / DCF Analysis

  • Discount Rate.

Video Tutorial:

This is a 10-year annual forecasting template. I tried to make the most simple and easy to use financial model in regards to starting and operating a food truck. This should be straightforward enough for the average Excel user to get value from without worrying about missing anything or breaking anything.

Starting your own food truck is just like any other business. You will likely have some startup costs and those will be financed by your own cash and/or with debt. This entire financial model is only 4 tabs plus an instructions tab. 

The user will start on the ‘Assumptions’ tab where all revenue, expense, and startup costs are entered as well as any percentage of startup costs that are funded by debt. Inputs are very simple. You have 3 input slots representing up to 3 time frames i.e. year 1-3, 4-6, 7-10 or what have you. Within each slot, the user can configure the following: 

  • Average Daily Sales

  • Average Sale $ amount

  • Average working days per month

Those are multiplied together and applied to the given year ranges to get top line revenue. Operating expenses work by entering a percentage for the following: 

  • Food Costs (COGS)

  • Labor Costs

  • Other Costs (Gas/Licenses/Insurance/etc..)

These will change as revenue changes each year. Default startup costs are: 

  • Food Truck + Wrap & Equipment

  • Initial Product Inventory

  • Permits and Licenses

  • Website

  • Facebook / Twitter

  • Register / POS

  • Uniforms / T-Shirts

  • Paper Products (Plates / Napkins, etc.)

  • Misc. Expenses (Like a Chalk Menu)

  • Smallwares: Pots, Pans, etc.

  • Fire Extinguisher

The assumptions drive a 10-year pro forma, which drills down to operating cash flow per year and operating cash flow per year after debt service. A return summary tab shows:

  • IRR

  • Net ROI

  • Net Total ROI %

  • Leveraged Total ROI

  • Annual Cash Flow AVG

  • NPV Cash Flows / DCF Analysis

  • Discount Rate.

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