The model has build to helps the user to form a SWOT analysis and TOWS matrix as a strategic roadmap for the business in excel template
SWOT is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
Why Should You Do a SWOT?
Below are some general reasons why you need a SWOT
-Maximize your strengths
-Reduce your weaknesses
-Take advantage of opportunities
-Identify potential threats
-Improve decision making process
Why TOWS Matrix is important
TOWS matrix help the user to convert the SWOT to an action plan by creating strategies from the inputs in SWOT as below:
-Take advantage of your internal strengths to maximize or optimally use external opportunities available to an organization
-Take advantage of your strengths to avoid real and potential threats
-Use your opportunities to overcome the weaknesses you are experiencing
-Minimize your weaknesses and avoid threats