Customer Acquisition Costs (CAC) Explained
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I really enjoyed this book. It captures the essential challenge people face as they try make sense of their lives and grow to adulthood.
customer acquisition costs cac explained 1
customer acquisition costs cac explained 1
Ben Murray

Customer Acquisition Costs (CAC) Explained

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    In this short video, I explain the Customer Acquisition Cost (CAC) formula, how to calculate, and the nuances you need to consider for an accurate CAC calculation.

    Video Outline

    -The formula - how to calculate

    -The required inputs

    -Marketing Expense

    -Sales Expense

    -New Customers

    -Allocation of Sales and Marketing Expense

    -CAC Formula Considerations


    Tags: Ben Murray, cac, customer acquisition costs, Education, finance, Free, software as a service, startups

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