This tool is designed to be simple enough to use that anyone with an online store can quickly get an idea of the potential of their business. The built-in learning resources are extremely useful for people who have no background in finance and accounting but would like to learn a few major concepts.
Whether you are a longtime operator or brand new to eCommerce you can take advantage of this tool and use it to gain a better understanding of your business.
This tool includes:
1) 3-year financial model
2) A short set up time (~20 mins) where most data can be pulled from google analytics
3) Easy to tweak variables for scenario planning
4) Built-in Links to a knowledge base of Finance/Accounting concepts to help you develop your skills.
5) Monthly and annual Income Statements
This tool reduces down many of the complexities of running an eCommerce store into a handful of metrics that you can use google analytics to fill out. Once your data is in the model you will be able to check it each month and benchmark against where you expected to Easily being able to update the model means you won't dread working with it as your business grows.
I like it