CAC/LTV Calculator
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CAC/LTV Calculator

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LTV stands for “lifetime value” per customer, and CAC stands for “customer acquisition cost”. The LTV-to-CAC ratio compares the value of a customer over their lifetime, compared to acquiring them. This metric compares the value of a new customer over its lifetime relative to acquiring it. If the LTV/CAC ratio is less than 1.0, the company is destroying value; if the KPI is greater than 1, it may be creating value, but more analysis is required. Generally speaking, a ratio greater than 3 is considered “good,” but that’s not necessarily the case. Calculating your LTV-to-CAC ratio is a great way to see if your company is positioned for sustainable growth. This ratio acts as a barometer for determining how much or how little you should spend on marketing and sales to maximize your growth and stay ahead of the competition.

CAC/LTV calculator

Easy-to-use print-ready dashboard for making manager's decisionsThis tool will help you to benchmark your company against the industry standards

Create business statistics with CAC, LTV and LTV-to-CAC levels monthlyForecast your LTV-to-CAC ration to understand the future of your business

LTV to CAC ratio

CAC to LTV calculator - LTV to CAC ratio
CAC payback time, months

CAC to LTV calculator - CAC payback time
Customers acquisition cost

CAC to LTV calculator - Customers acquisition cost
Lifetime value

CAC to LTV calculator Lifetime value
Inputs

CAC to LTV calculator Inputs
Lifetime

CAC to LTV calculator Lifetime

LTV stands for “lifetime value” per customer, and CAC stands for “customer acquisition cost”. The LTV-to-CAC ratio compares the value of a customer over their lifetime, compared to acquiring them. This metric compares the value of a new customer over its lifetime relative to acquiring it. If the LTV/CAC ratio is less than 1.0, the company is destroying value; if the KPI is greater than 1, it may be creating value, but more analysis is required. Generally speaking, a ratio greater than 3 is considered “good,” but that’s not necessarily the case. Calculating your LTV-to-CAC ratio is a great way to see if your company is positioned for sustainable growth. This ratio acts as a barometer for determining how much or how little you should spend on marketing and sales to maximize your growth and stay ahead of the competition.

CAC/LTV calculator

Easy-to-use print-ready dashboard for making manager's decisionsThis tool will help you to benchmark your company against the industry standards

Create business statistics with CAC, LTV and LTV-to-CAC levels monthlyForecast your LTV-to-CAC ration to understand the future of your business

LTV to CAC ratio

CAC to LTV calculator - LTV to CAC ratio
CAC payback time, months

CAC to LTV calculator - CAC payback time
Customers acquisition cost

CAC to LTV calculator - Customers acquisition cost
Lifetime value

CAC to LTV calculator Lifetime value
Inputs

CAC to LTV calculator Inputs
Lifetime

CAC to LTV calculator Lifetime

Customer Reviews

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D
D.

Nice

R
R.J.

Nice work

D
D.F.

Superb

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