BCG Matrix Powerpoint Template
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BCG Matrix Powerpoint Template

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The BCG Matrix was developed by Bruce D. Henderson for the Boston Consulting Group (BCG) in 1970 to help companies analyze their business units, product lines or brands.

It helps the company to analyze where to allocate its resources and is used as an analytical tool in different practice areas as strategy, product management, marketing or portfolio analysis.


BCG matrix is a well-known and established strategy tool, which is used to analyze a company's product portfolio on a quadrant along relative market share axis (horizontal) and market growth rate axis (vertical)

The chart classifies the business units, products or brands into four areas:

- Cash cows

- Poor dogs

- Questions marks

- Stars

Use Cases

- Create transparency regarding the company's business units, product portfolio or brand portfolio

- Reduce complexity within our strategic analysis and discussions

- Apply the BCG Matrix to evaluate strategic directions based on current portfolio structure, while balancing the investments needs between exploration in new business segments and exploitation of established segments.

All powerpoint slides by StrategyPunk are fully editable powerpoint slides.

The slides can be used in

- business plans

- strategy plans

- marketing plans

- M&A investor decks

- corporate presentations

If you find the tools useful, I would appreciate a positive review and rating.

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