BCG Matrix Excel Template
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BCG Matrix Excel Template

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The BCG Matrix was developed by Bruce D. Henderson for the Boston Consulting Group (BCG) in 1970 to help companies analyze their business units, product lines or brands

It helps the company to analyze where to allocate its resources and is used as an analytical tool in different practice areas as strategy, product management, marketing or portfolio analysis.


BCG matrix is a well-known and established strategy tool, which is used to analyze a company's product portfolio on a quadrant along relative market share axis (horizontal) and market growth rate axis (vertical)

The chart classifies the business units, products or brands into four areas:

Cash cows

Poor dogs

Questions marks


Use Cases

Create transparency regarding the company's business units, product portfolio or brand portfolio

Reduce complexity within our strategic analysis and discussions

Apply the BCG Matrix to evaluate strategic directions based on current portfolio structure, while balancing the investments needs between exploration in new business segments and exploitation of established segments.

The excel template is 100% editable. It can be used for

- business plan analysis

- strategy assessments

- Info teasers for acquisitions projects

- M&A investor decks

- Due Diligence analysis

- corporate strategy presentations

- workshops

- university case studies

If you find the excel tool useful, I would appreciate a positive review and rating.

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