Customer Acquisition Costs (CAC) Explained
Review: 5 - "A masterpiece of literature" by , written on May 4, 2006
I really enjoyed this book. It captures the essential challenge people face as they try make sense of their lives and grow to adulthood.
Ben Murray

Customer Acquisition Costs (CAC) Explained

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In this short video, I explain the Customer Acquisition Cost (CAC) formula, how to calculate, and the nuances you need to consider for an accurate CAC calculation.

Video Outline

-The formula - how to calculate

-The required inputs

-Marketing Expense

-Sales Expense

-New Customers

-Allocation of Sales and Marketing Expense

-CAC Formula Considerations


Tags: Ben Murray, cac, customer acquisition costs, Education, finance, Free, software as a service, startups

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